Trusty Scout Privacy Policy

Effective Date: March 7, 2026

Last Updated: March 7, 2026

Trusty Scout LLC ("Trusty Scout," "Company," "we," "us," or "our") operates as a third-party lead generation company that connects consumers seeking information about final expense insurance with licensed insurance agents and brokers. We are not a licensed insurance agency, insurance broker, or insurance carrier, and we do not issue insurance policies.

This Privacy Policy explains how we collect, use, disclose, and protect personal information.

1. Scope

This Privacy Policy applies to personal information collected through:

  • Our website(s)
  • Landing pages and quizzes
  • Online forms
  • SMS opt-in forms
  • Paid advertisements
  • Third-party lead capture tools

Our services are intended for residents of the United States.

2. Information We Collect

We may collect the following categories of information:

A. Identifiers

  • Full name
  • Phone number
  • Email address
  • ZIP code
  • IP address

B. Insurance Inquiry Information

  • Age or date of birth
  • Gender (if voluntarily provided)
  • Coverage preferences
  • Tobacco use (if voluntarily provided)

C. Technical Information

  • Device type
  • Browser type
  • Operating system
  • Cookies and tracking data
  • Advertising interaction data

D. Communication & Consent Records

  • SMS opt-in records
  • Timestamped consent logs
  • IP address at time of submission
  • Call recordings (if applicable)

We do not intentionally collect medical records or detailed health diagnoses.

3. How We Use Information

We use personal information to:

  • Match consumers with licensed insurance agents or brokers
  • Sell consumer contact information to licensed insurance professionals
  • Facilitate insurance quote comparisons
  • Send communications via phone, SMS, or email (with consent)
  • Improve website performance and advertising effectiveness
  • Prevent fraud and unauthorized activity
  • Comply with legal and regulatory obligations

4. Consent to Contact (Telephone Consumer Protection Act Disclosure)

By submitting information through our website or landing pages, you provide express written consent to be contacted by Trusty Scout and one or more licensed insurance agents or brokers by:

  • Phone call
  • Text message
  • Email

Contact may include the use of an automatic telephone dialing system, prerecorded messages, or artificial voice messages.

Consent is not a condition of purchasing any goods or services.

Message and data rates may apply.

You may withdraw consent at any time by:

  • Replying STOP to any text message
  • Clicking unsubscribe in email communications
  • Contacting us at [email protected]

We maintain records of consumer consent, including the date, time, IP address, and page URL of consent, in accordance with applicable law.

Consent Validity: Consumer consent provided through our website is valid for up to 90 days from the date of submission, consistent with FTC Telemarketing Sales Rule (TSR) guidelines. Licensed insurance agents who receive your information will contact you within this window.

Opt-out requests will be processed within 10 business days. One confirmation message may be sent following an opt-out request, which will contain no marketing content.

5. Sale and Sharing of Personal Information

Trusty Scout operates as a lead generation company. We sell consumer contact information to licensed insurance agents, brokers, or insurance marketing organizations in exchange for monetary compensation.

Under certain state privacy laws, this may constitute a "sale" of personal information.

We may also share information with:

  • Customer relationship management (CRM) platforms
  • SMS and telephony providers
  • Marketing service providers
  • Data analytics providers
  • Legal or regulatory authorities when required

All insurance professionals receiving leads are required to be appropriately licensed.

6. Your Privacy Rights

Depending on your state of residence, you may have the right to:

  • Request access to personal information we collect
  • Request correction of inaccurate information
  • Request deletion of personal information
  • Opt out of the sale of personal information
  • Obtain a copy of your personal information

To exercise your rights, contact:

Email: [email protected]
Phone: (Coming Soon)

We may verify your identity before processing requests.

7. Data Retention

We retain personal information:

  • As long as necessary to fulfill business purposes
  • To maintain proof of consent
  • To comply with legal and regulatory obligations

Retention periods may vary based on legal requirements.

8. Cookies and Tracking Technologies

We use cookies and similar technologies for:

  • Website functionality
  • Analytics
  • Advertising performance tracking

You may disable cookies through your browser settings. Where legally required, we honor recognized opt-out signals.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information, including encrypted data transmission and restricted system access.

However, no method of transmission over the internet is completely secure.

10. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from minors.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised "Last Updated" date.

13. Contact Information

Trusty Scout LLC
Email: [email protected]
Phone: (Coming Soon)